Condomania Boosts Sales By Going To The Web

Condomania Boosts Sales By Going To The Web

By: Farhan Memon Inter@ctive Week Published 04/13/97

Abstract

Ann Winblad has a sobering message for would-be entrepreneurs. She says they should put their dreams of online commerce aside unless they can spend at least $4 million on their site, if not more. One entrepreneur trying to prove Winblad wrong is Adam Glickman, owner of Condomania (www.condomania.com). The four-store enterprise, with outlets in Los Angeles, Miami and New York, sells nothing but condoms.

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