An Internet retailer is looking to attract shy convenience store and pharmacy customers by offering a new line of latex condoms available in a range of 55 sizes.

Los Angeles-based Condomania says the "TheyFit" condoms can offer men a more comfortable fit than other condom brands, which typically are available in only three or four size variations. A better fit should lead to fewer tears and slippage problems, and less anxiety, the company's CEO Adam Glickman said.

"A condom that fits right, not only physically fits better, but psychologically," said Glickman, who got his start selling condoms door-to-door at Tufts University before founding Condomania in 1991.

Each of "TheyFit" condoms' 55 sizes have been sold to 200 customers since Condomania began selling the brand last week on its Web site and at a store in New York City, he said.

A pack of 12 condoms runs $11.95.