US-based Condomania, which sell condoms over the Internet s well through its new York store, has brought out a range of condoms in 55 different sizes, and offers a free fitting guide in the form of a downloadable Word document.

The rationale for the range is that one size does not fit all. Two things suffer: comfort and security. Condomania founder Adam Glickman says "For the first time ever, condoms will be sold like shoes or bras. These innovative, patented condoms take into consideration just about all the likely combinations of length and girth, virtually assuring that each man will have a condom that fits properly. In fact, TheyFit Condoms are available in sizes that go well beyond the existing limiting sizes currently available." To determine the right fit, customers can download the Fit Kit from http://www.condomania.com/Theyfit.

BTW, the story goes that during the Second World War, Russian soldiers asked Britain to add condoms to the supplies of materièl supplied on the infamous Murmansk convoys. "Send them the large size, but mark them 'small'," growled Churchill.